Chris Michaels
Integrated Marketing Communications at Work
Chris Competes for Ketchup
Los Angeles, CA -After hours of shooting, editing and fine-tuning, Chris and his team of brilliant production specialists have completed the sure winner for the Heinz Top This TV Challenge. Read More >Featured Client
The Duffy School of Irish Dance provides a positive, friendly environment in which students can not only learn about Irish dance, music,and culture, but also develop self-esteem, confidence, and lasting friendships. While much of Irish Step Dance is individual in nature, the school encourages a team atmosphere in which dancers support each other as they strive for a common goal.
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What is Integrated Marketing Communications?
It's what takes Marketing to the next level. Integrated Marketing Communications (IMC) enhances your marketing efforts by developing and implementing a strategy across several platforms. By simultaneously using multiple communications vehicles, clients have a larger success rate of capturing their target audience.IMC pits market analytics and communication theory against common trends within a specific market segment with a combination of:
| Advertising |
| Public Relations |
| Sales Promotions |
| Interactive Media |
| Direct Mail |
| Mobile Communications |
| Business to Business Communications |
| Corporate Communications |
| Internet |